Why 2025 May Be the Ideal Year to Sell Your Property

Mortgage rates are finally moving lower — and that’s bringing buyers back into the market.

Recent data shows a noticeable uptick in demand as rates hit a new low for 2025. According to the Mortgage Bankers Association (MBA), mortgage applications jumped 23% compared to the same week in September last year, signaling that more buyers are eager to make a move as affordability begins to improve.

If you’ve been holding off on selling — or if your listing recently expired due to slower-than-expected market activity — now may be the right time to re-evaluate your plans. Buyer demand is currently at its highest level since July, and this renewed momentum could give your home the attention it needs. Don’t miss the opportunity to take advantage of this window.

When Rate Drops Drive Buyer Demand

Here’s what’s going on: the 30-year mortgage rate fell to 6.13% earlier this week — the lowest level since October 2024. That drop came on the heels of weaker job growth and other economic signals, fueling speculation that the Federal Reserve may cut the Federal Funds Rate several times this year. As a result, mortgage rates are declining because the financial markets are already pricing in those expected Fed moves — and that’s encouraging more buyers to jump in.

Today’s buyers are especially rate-sensitive. With affordability top of mind, even small changes in mortgage rates can influence their decision to act. In simple terms: as affordability improves, buyer demand increases (see graph below).

Since today’s buyers are looking at every angle to make home purchases more affordable, they’re much more sensitive to even the slightest movement in mortgage rates. Basically, it boils down to this. As affordability improves, so does buyer demand (see graph below):

And that’s a shift you’re likely to feel — in a positive way. For the past year or so, the market has been stuck in a period of limited buyer demand. But with mortgage rates trending down, that demand is starting to pick up again, bringing more energy and activity back into the market.

Why This Matters If You’re Thinking About Selling

If you're thinking about making a move, now’s the time to pay attention to what’s shifting in the market — and how you can take advantage of it. Maybe your listing expired earlier this year without offers, or you held off on selling because buyer demand felt too weak. Consider this your sign: buyers are coming back.

No, it’s not the frenzy of a few years ago — but it is a window of opportunity. Listing now, while demand is picking up and before more sellers enter the market, could give you a valuable head start. Many homeowners won’t recognize this shift right away, giving you a chance to stand out with less competition.

If you choose to wait, yes, rates could drop further and bring in more buyers — but they’ll likely bring more sellers too. And that could mean more competition for you down the line. Why gamble with timing?

Partnering with a trusted local agent can help you price your home strategically, highlight its strengths, and attract motivated buyers who are ready to act in today’s market.

Here's the Takeaway

Buyers are closely watching mortgage rates, considering their options, and many are beginning to re-enter the market. If you’re thinking about selling, this could be your opportunity to get ahead of the curve.

Want to make sure your home stands out to the right buyers at the right time?

Let’s connect and go over the steps together — so you can position yourself to take full advantage of this moment.